Exclusive property marketing program elevates home listing performance in 2020
Agents affiliated with Coldwell Banker Realty in the Greater Los Angeles area are helping clients sell their homes for more money via the company’s proprietary Listing Concierge exclusive property marketing program.
Coldwell Banker Realty listings that use Listing Concierge exclusive property marketing program sell 35% closer to list price than those that do not, according to company data reported through May 31. These listings also close with a 1% higher sale price. Based on a national average sale price of $539,682 for homes sold through Coldwell Banker Realty, this equates to an additional $5,300, or for a $2 million sale, an additional $20,000 in sellers’ pockets.
Listing Concierge is a comprehensive exclusive property marketing program that marries automated online tools with personalized white-glove service. It is available exclusively to Coldwell Banker Realty sales associates. Accessing an intuitive platform, sales associates can easily complete customized marketing materials prior to a home entering the market. A highly trained Listing Concierge marketing specialist then partners with the agent throughout the life of the listing, helping them to build an effective campaign to sell the property faster and for more money.
Listing Concierge exclusive property marketing program packages include a mix of professional photography, digital and printed brochures and marketing materials, websites, print and television advertising, video marketing, targeted social media advertising, and much more. Coldwell Banker Realty launched Listing Concierge nationally in late 2019 and looks forward to delivering the platform to Coldwell Banker affiliates nationwide in 2021.
“Our goal is always to provide premium service to our clients so that they can sell their properties for the highest value,” said Jamie Duran, president of Coldwell Banker Realty Southern California. “Coldwell Banker Realty’s Exclusive Property Marketing program leverages our power as a national real estate brand and provides first-class support to those who take advantage of the program.”
Coldwell Banker Realty in Southern California, the No. 1 residential real estate brokerage in Southern California, operates 64 offices with approximately 4,524 affiliated agents. Real estate agents affiliated with the company are independent contractor agents and are not employees of the company. Coldwell Banker Realty is owned by a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), the largest full-service residential real estate services company in the United States. For more information, visit ColdwellBankerHomes.com. CalBRE #01908304.
