Revolutionary program expands and launches nationally following successful pilot
Since launching in 2019, Coldwell Banker Realty Greater Los Angeles’s RealVitalizeSM home improvement program has helped clients sell their homes more than 25% faster compared to other homes on the market, and a full 4 percentage points closer to list price. Additionally, affiliated Coldwell Banker Realty sales associates have ranked their overall satisfaction with the program at 95%.1 Following this great success in company-owned offices, Coldwell Banker is enabling more clients to sell their homes faster and for more money by enhancing the program and inviting all Coldwell Banker Affiliates nationwide to enroll in the program in 2021.
RealVitalize provides home sellers with home improvement resources prior to or during the home listing period with no up-front costs or interest charges. Realogy, the parent company of Coldwell Banker Realty in Greater Los Angeles, has partnered with HomeAdvisor® to provide direct, superior home improvement options to consumers. HomeAdvisor® is a leading digital marketplace that evolves the way homeowners find, connect with, and purchase home services.
To participate in RealVitalize, an affiliated Coldwell Banker sales associate connects their home seller with a dedicated HomeAdvisor project consultant. The consultant manages the project from start to finish by finding experienced, pre-screened service professionals from HomeAdvisor’s network to complete the improvements. This allows the agent to focus on marketing and selling the home, and is a huge value-add for consumers.
“We continue to lead the industry with excellent programs to ensure the best premium service for our clients,” said Jamie Duran, president of Coldwell Banker Realty Southern California. “RealVitalize provides a great advantage to our home seller clients, achieving more expedient sales and higher financial rewards, and it allows our affiliate agents to streamline their business and increase their productivity.”
Following its inception one year ago, thousands of listings have been enrolled in RealVitalize. The program is currently available in 29 major markets nationwide in Coldwell Banker company-owned offices, except for Delaware and Rhode Island. Two Coldwell Banker Affiliates are leading the affiliate pilot program, extending the service area—Coldwell Banker D’Ann Harper in San Antonio, Texas, and Coldwell Banker Distinctive Properties in Grand Junction, Colorado.
1. Based on pilot program data from company owned Coldwell Banker office locations in specific markets where the pilot program was offered from Aug. 26, 2019 - April 1, 2020.
Coldwell Banker Realty in Southern California, the No. 1 residential real estate brokerage in Southern California, operates 61 offices with approximately 4,189 affiliated agents. Real estate agents affiliated with the company are independent contractor agents and are not employees of the company. Coldwell Banker Realty is owned by a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), the largest full-service residential real estate services company in the United States. For more information, visit ColdwellBankerHomes.com. CalDRE #01908304.
HomeAdvisor® is a digital marketplace evolving the way homeowners connect with service professionals to complete home projects. With HomeAdvisor's on-demand platform, homeowners can find and vet local, prescreened home service professionals; view average home project costs using True Cost Guide; and instantly book appointments online or through HomeAdvisor's award-winning mobile app, which is compatible with all iOS, Android and virtual assistants, including Amazon Echo. HomeAdvisor is based in Denver, Colo., and is an operating business of ANGI Homeservices, Inc. (NASDAQ: ANGI).
