Cerveza Imperial, the world’s first and only water positive beer, commissioned world-renowned photographer and San Diego’s Ambassador to the Arts Aaron Chang to create a collection of four surfboards currently at the California Surf Museum. The surfboards will be auctioned at a public event Saturday, August 26 from 5 pm to 8 pm. at the California Surf Museum with proceeds from the auction benefiting Surfrider Foundation’s project to clean the Tijuana River Valley and ocean at the California border.
The Cerveza Imperial surfboard collection is part of a display that illustrates what water positive means and how it is achieved, Chang’s connection, and Imperial’s commitment through Surfrider Foundation San Diego Chapter.
This project represents Imperial’s investment to help fund and support efforts to restore and sustain San Diego’s clean water initiatives. Already, Imperial has provided funds for Surfrider Foundation to hire a part-time policy coordinator to work both sides of the border to help clean the Tijuana River Valley. In honor of World Ocean Month in June, Imperial partnered with Surfrider Foundation to host a dedicated beach clean up at Imperial Beach, kicking off a series of events to mark the beer company’s investment in the area. At the event, more than 100 volunteers collected 74 lbs. of trash and 9 lbs. of recycled trash in less than two hours.
Chang created the series of four surfboards out of a revolutionary new environmentally sensitive no-petroleum base and wrapped his artwork around the surfboards. The images consist of a Costa Rica image of the famous Witch’s Rock, an epic moment in Tahiti, and two San Diego landmark surf breaks.
The Surfboards: • Witch's Rock: An epic wave peeling down the beach in front of the Roca Bruja, Costa Rica's premier surf break. • 29th Street Wave: This flawless beach break wave was shot in Del Mar, Calif. • Teahupoo: This underwater photo of surfer Cory Lopez was shot from inside the wave at Teahupoo in Tahiti. • Wave Abstract: This sunset through the face of a breaking wave was shot at Tabletops Reef in Solana Beach, Calif.
Cerveza Imperial, Costa Rica’s, most popular beer, is a product of FIFCO, Florida Ice and Farm Company S.A., founded in 1908. FIFCO is a Costa Rican food and beverage company and has a portfolio of more than 1,500 products, including beer, spirits, wine as well as a nonalcoholic portfolio of juices, water, carbonated soft drinks, milk, amongst other. FIFCO operates under a triple bottom line business strategy, reporting its economic, social and environmental results through the Integrated Report following GRI Standards and Integrated Reporting methodology.
